Tuesday, August 4, 2009
Mirraco Introduces All New Line of 2010 Bikes
The idea was to shake things up after three years of building the Mirraco brand. It’s an objective that required starting with a clean slate, a critical look at what we could do better, and ultimately, a ton of new models. The first of the new models are now ready to be introduced.
Heavily influenced by team rider Nigel Sylvester, the all new line of street bikes is now in stock. Three of the new models, including the EDit, Luxstar, and Gambino are now shipping to dealers in the US. Retail pricing starts in the low $300 range and will top out at $800 with the Chocolate model, scheduled for release in September.
All four street bikes are new from the ground up and feature street specific frames, 25/9 gearing, tall bars, sealed mid BBs, and plastic Pedals. Unlike the competition, even the base model EDit features CRMO top and down tubes and CRMO fork legs to shed weight and improve strength. The look is clean and simple.
-